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Public Relations: Open Educational Resources
This guide brings together a variety of resources for the Public Relations program.
"Open Educational Resources, or OER, refer to any teaching and learning materials that reside in the public domain or have been released under an open license, such as a Creative Commons License or GNU General Public License, that permits no-cost access, use, adaptation and redistribution with no or limited restrictions".
"AMSER (the Applied Math and Science Education Repository) is a portal of educational resources and services built specifically for use by those in Community and Technical Colleges but free for anyone to use." -- website
BCcampus Open Ed provides access to open textbooks on a number of topics from 41 institutions across Canada. Digital copies are available free of charge, and print editions are available for a small fee.
"In partnership with BCcampus, and in the footsteps of other provincial online learning centres like OpenEd Manitoba, eCampusOntario has created this new virtual Open Textbook Library, established to offer learners a repository of resources which are licensed to be freely used, adapted, and distributed." -- website (A link to eCampus is also available at LoyalistLibrary.com, under the Collections tab.)
Using the themes of credibility and information literacy, the book helps today’s students, who start out all their research with Google and Wikipedia, to specialize in accessing, evaluating, and managing information that often is not accessible through Google searches. The book includes chapters on public records, freedom of information requests, nonprofit organizations, for-profit companies, scholarly research, public data, interviews and more. Through current examples, instructional videos, suggested classroom activities, and practitioner insights, the authors challenge students to examine the credibility of the sources they use as current and future professional communicators.
"This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments." -- website
"Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication." -- website
"Scholars and communication professionals have adopted strategic communication as an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising, and more. Although the term is not new, scholars have only recently examined it as a cohesive paradigm." -- website
"Media, Culture and Public Relations is a scientific journal that publishes papers in the field of social, human and interdisciplinary sciences (communication science, media, culture, intercultural communication, public relations, journalism, translation theory, visual communication and culture of web design). Media, Culture and Public Relations publishes scientific papers (Original Scientific Papers, Preliminary Communications, Author Reviews, Conference Papers), as well as professional papers, short notes." -- website
"Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research." -- website
Source: Silfwer, J. (2016, October 6). A recipe for PR Success. [Video]. TEDxÖstersund. YouTube. https://youtu.be/KAAALpyg2r4
What is a MOOC?
MOOCs, or Massive Open Online Courses, are online courses, often offered for free or at minimal cost. Many MOOCs include audio or video lectures, assignments, readings, quizzes, and interactive forums and discussion boards. Many MOOCs are offered by large institutions, and some will offer course credits for completed MOOCs, usually for a small fee.
"This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan." -- website
"In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations." -- website
"This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects." -- website
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