This is only a small selection of our titles on this subject. Check Catalyst for more, or come in and ask our staff for help!
Not sure how to borrow an item? Check our Borrowing Policies, or come in and see us! Curious about eBooks? The Parrott Centre has over 579,000 eBooks, ready to read online. You can search for them through Catalyst, just as you would search for print books! Need help? Contact the Library by email or at Ext. 2249.
Cultural intelligence for marketers : building an inclusive marketing strategy
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WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction Marketing WINNER: NYC Big Book Award 2024 - Public Relations & Marketing WINNER: Goody Business Book Award 2024 - Marketing - Branding FINALIST: National Indie Excellence Awards 2024 - Marketing & Public Relations FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
Business Ethics
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Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
Consumer Behaviour and Analytics
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Cases on digital entrepreneurship : how digital technologies are transforming the entrepreneurial process in existing businesses and start-ups
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How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.
Human Resource Management in a Post-Epidemic Global Environment
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This unique volume explores the various aspects of human resources management and challenges that leaders, managers, and employees are facing in dealing with the new normal that is the result of changing workplace conditions and priorities due to the COVID-19 pandemic. With the outbreak of the pandemic and the resulting nationwide lockdowns, business across the globe came to an unexpected halt. This volume looks at the paradigm shift in the workplace ecosystem and how the world has changed in a big way. It discusses HR's role in organizational growth strategies, employee well-being, and employee mental health during the economic downturn and offers coping strategies that aim to empower human resources through learning and resilience. This book explains strategies that will help in preserving healthy human resources, which are an important component of an organization's effectiveness and growth. Chapters explain current trends in business and technology, the need for constant upskilling and digital dexterity, managing tech detox, and the way employees should work in the new normal. Chapters in Human Resource Management in a Post-Epidemic Global Environment: Roles, Strategies, and Implementations cover how the role of HR has changed with the pandemic; workplace communication strategies; challenges and opportunities of technology use in work-from-home scenarios; flexible work practices; effective employee retention; preserving employees' well-being, mental health, and work-life balance; the effect on gender equity; HR challenges in the tourism sector; and much more. Organizations that adopt post-pandemic HR roles and strategies not only have the path to innovation but will also have a competitive landscape in the changing scenario. HR leadership and others at corporations and organizations--both large and small--will find this volume to be a useful resource for discussion, implementation, and innovation.
Check these sections in the Library's shelves to see what other titles we have in this subject area:
Accounting
Economics
Human Resources
Project Management
Supply Chain Management
Detecting Accounting Fraud Before It's Too Late
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Detect accounting fraud before it's too late Accounting fraud is the deliberate manipulation of accounting records in order to make a company's financial performance seem better or worse than it actually is. Accounting scandals often have catastrophic consequences for shareholders and employees. Thus, analysts and auditors must be equipped to detect accounting fraud. This book is a comprehensive guide to detecting accounting fraud for auditors investigating accounting fraud and analysts/managers seeking to prevent it. A wide variety of warning signs are described, as are several techniques for detecting and addressing fraud. Understand the motivations and warning signs behind accounting fraud Get to know how accounting fraud is done and how to detect it Avoid the losses that often come from accounting fraud Benefit from case studies throughout to that help illustrate the author's points It's unfortunate that managers, auditors, and analysts must be wary of accounting fraud--but this book equips you with the know-how to detect it before it's too late.
A Guide to the New Language of Accounting and Finance
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The disciplines of accounting and finance have been rapidly changing in recent years. The methods and techniques being used have created a new language for managers, students, practitioners, academics. The Guide focuses specifically on the terms used in accounting and finance. Important terms and phrases are identified but with a much longer, in-depth explanation than you would normally find in a dictionary. Not only does each entry gives a thorough explanation of each term, it provides two or more references to academic articles that go into much greater depth. Hence, the entries give the reader immediate access to the literature. At the end of the book, the full reference to all the articles that have been cited in the text is given including a list of the many acronyms used in the new world of accounting and finance.
Management Accounting
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This textbook presents concepts and applications of Management Accounting, one of the main approaches used by management to support future organisational performance. It covers methods and instruments of management and cost accounting, cost management, and management control and is based on the German textbook "Interne Unternehmensrechnung" by Ralf Ewert and Alfred Wagenhofer (Springer). The authors describe the managerial uses of accounting information, both for decision-making and decision-influencing, and provide a broad perspective on the subject combining the academic foundations of the field with recent cutting-edge research results. Moreover, traditions of German accounting theory and practice that are little known outside of the German-speaking countries are reflected in the book. With its unique approach based on information economics, the textbook offers a comprehensive and innovative presentation to a global audience.
Principles of International Finance
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"In such a dynamic and complex context, this book provides a valuable analytical contribution to understand the structure and functioning of world finance." MATTEO ARPEFounder, Chairman and CEO of SatorToday's economic environment has reached interconnectedness levels never imagined before. People are living in a highly globalized world, where consumption, the production of goods, and the provision of services have become highly integrated. A similar trend can be found in financial markets too, where portfolios are internationally diversified and financial securities are now more cross-listed than ever on foreign exchanges.Understanding how to move and act effectively in such a complex environment is imperative for today's managers given the vibrant, global, and fast-changing context in which they operate. From here, the inspiration for a book exploring the complexities of multinational financial management, which range from dealing with foreign currency exposures to determining the capital structure of subsidiaries, valuing investments in risky countries, and considering the managerial and environmental issues that make multinational financial decision-making so challenging.
A Refresher in Financial Accounting
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This fresher guide is designed for students who took accounting in their freshman year but struggled with double-entry bookkeeping or have forgotten it and need a quick revision of key accounting adjustments such as accrued expenses, prepaid expenses, bad debt expense, depreciation techniques, inventory valuation, and unearned revenue. The author also discusses the preparation and interpretation of financial statements including the income statement, statement of retained earnings, balance sheet, and cash flow statement. Corporate accounting is introduced, especially the impact of tax, dividends, and the changes to the income statement, statement of retained earnings, and balance sheet. The book is packed with worked examples and four comprehensive case studies that apply the aforementioned accounting concepts. After working through this text, the student should be better prepared for intermediate financial reporting classes.
30-Minute Website Marketing
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Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
Advertising Theory
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Advertising Theoryprovides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory--and across advertising contexts--both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. nal and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Blindsight
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Get Smarter Marketing
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"Every business owner should read this book--there are practical gems for all" (Rodney Young, Managing Director, Masters and Young Pty Ltd). Want to connect with more customers who want what you're offering? Marketing can be confusing for business owners, but a well-thought-out marketing effort can rocket your small business out of a rut. That's why Jill Brennan, an expert with more than twenty years of experience, created this clear and concise guide to small business marketing. * Find Your Big Picture * Develop Your Business Identity * Know Your Customers * Make Your Marketing Repeatable and Scalable * and more With Get Smarter Marketing, you can follow a simple, yet powerful, step-by-step framework for connecting with existing customers--and attracting new ones.
This I know : marketing lessons from Under the influence
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"Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."-- Provided by publisher.
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
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A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Workplace communication : promoting workplace wellbeing and interpersonal relationships in multicultural contexts
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"Workplace Communication highlights how we can build interpersonal relationships through effective communication and why this is essential to workplace wellbeing. Well-supported by contemporary, reputable empirical studies, the book also comes with exercises and open-ended questions based on the subject matter. The book provides a comprehensive overview on creating an inclusive workplace and managing workplace diversity; covers a wide range of salient, up-to-date reputable literature on a wide range of management and business topics; contains practical, 'road-tested' activities to promote student reflection, experiential learning, critical thinking, research skills, and application of theory to practice and vice versa; and examines how we communicate effectively to an increasingly diverse workforce. Designed for a broad audience, this book will appeal to academics and students in the fields of business management and communications. It will also be a useful reference for organisational practitioners and leaders"-- Provided by publisher.
101 Tips for Improving Your Business Communication
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This book contains business communication information that may not have been taught in college-information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author's work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.
Conflict Management and Intercultural Communication
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In the globally interconnected world, conflicts often arise as a result of tensions between different cultural perceptions and diverse social preferences. Effectively managing conflicts and harmonizing intercultural relationships are essential tasks of intercultural communication research. This book seeks to find effective intercultural conflict management solutions by bringing together a group of leading international scholars from different disciplines to tackle the problem. Consisting of two parts, this book covers major theoretical perspectives of conflict management and harmony development in the first and conflict management and harmony development in different cultural contexts in the second. Integrating the latest work on conflict management and intercultural harmony, Conflict Management and Intercultural Communication takes an interdisciplinary approach, adopts diverse perspectives, and provides for a wide range of discussions. It will serve as a useful resource for teachers, researchers, students and professionals alike.
Human encounters : introduction to intercultural communication
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This book gives a comprehensive introduction to intercultural communication. The reader is introduced to essential concepts in the field, different theories and methods of analysing communication, the importance of verbal and nonverbal languages for bringing about mutual understanding and, finally, the ethical challenges that arise. The volume also has a practical aspect. The author discusses subjects such as handling encounters with people using foreign languages; incorporating different life styles and world views; the use of interpreters, non-familiar bodylanguage; different understandings of time; relocation in new settings; the use of power and how to deal with cultural conflicts generally. Published as a general textbook in English for the first time following a very successful original edition in Norwegian, also translated to Russian and French, this richly-illustrated book offers a refreshing and engaging introduction to intercultural understanding
Ultimate Guide to Business Writing
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The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book's also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn't just practical and anecdotal: it's also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook.
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
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This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business. Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism.
Business Ethics
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The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social responsibility and citizenship, business ethics, sustainability, corporate governance and others. Each volume will feature a comprehensive discussion and review of the current 'state' of the research and theoretical developments in a specific business and society area. As business and society is an inherently multi-disciplinary scholarly area, the book series will draw from work in areas outside of business and management, such as psychology, sociology, philosophy, religious studies, economics and other related fields, as well as the natural sciences, education and other professional areas of study. This volume focuses on research drawn from work grounded in 'Business Ethics.' Scholars known in this discipline contribute to a 360-degree evaluation of the theory, including cross-discipline research, empirical explorations, cross-cultural studies, literature critiques and meta-analysis projects. The book should appeal to a wide range of readers; from emerging and senior business school educators researching and teaching in the business and society field, to doctoral and masters level students across the business, social sciences and natural sciences seeking to learn about this multi-discipline and sustained field of management study. Business executives and managers could benefit from reading how the business and society field began, the path it has taken and the new, emerging directions that scholars envision for the field.
Corporate Ethics for Turbulent Markets
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The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable. Corporate Ethics for Turbulent Markets: Executive Response to Market Challengessets out a universal moral foundation of corporate executive ethics. Its chapters attempt to extend the discussion on human dignity to its practical applications, map out strategic approaches for responding to current turbulent markets, and drill moral skills for taming and tapping current turbulent markets. The book features modern techniques of critical thinking, moral reasoning, moral judgment, and moral justification, and charts how to uphold stakeholder rights and duties and understand corporate moral responsibilities. Written as a guide for corporate executives who strive daily not only to be legal in all they decide, choose and do, but to also be ethical, moral, and even spiritual, the book provides skills and insights that are urgently needed to fathom and capitalize upon in the turbulent markets of today.
The Power of And : Responsible Business Without Trade-Offs
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The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else.The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.
The Ethics of Global Business
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Provides an original account of international business ethics grounded in cosmopolitan human rights theory Transnational companies (TNCs) operate in a variety of political jurisdictions and legal frameworks. As international trade and foreign direct investment (FDI) continue to increase, TNCs based in industrialized 'home' nations are gaining enormous economic and political influence in developing 'host' nations. Corporations operating internationally, particularly in nations with limited regulatory and enforcement resources, are often free to determine whether they will follow existing laws and guidelines regarding consumer protection, worker safety, and environmental protection. The Ethics of Global Business provides clear and pragmatic guidance for business leaders interested in the ethical conduct of international business. With a cosmopolitan human rights perspective on international business ethics, this comprehensive volume describes modern transnational companies, explains why companies and their leaders are responsible for company policies and practices, and presents a conceptual framework grounded in respect for basic human rights. Arnold addresses a wide range of central topics, such as the role of transnational companies in global justice, the human rights obligations of transnational companies, labor rights in global supply chains, corporate responsibility regarding global climate change, and exploitation and empowerment at the base of the global economic pyramid. Presents and defends a theory of moral legitimacy that views TNCs as agents of justice Offers an alternative ethical conception of CSR that integrates a cosmopolitan human rights perspective Provides critical and ethical analysis of recent United Nations (UN) initiatives on business and human rights including the UN tripartite framework recently approved by the UN Human Rights Council Analyzes current Base of the Pyramid (BoP) strategies Defends minimum standards for working conditions in global supply chains and analyzes wage exploitation in developing nations Demonstrates the need for ethical CSR and morally legitimate BoP business ventures that do not exploit people living in moderate and extreme poverty (MEP) The Ethics of Global Business is essential reading for business leaders, policymakers, scholars, undergraduate and graduate students, and general readers with an interest in business ethics, global justice, human rights, sweatshop ethics, solutions to global poverty, corporate environmental sustainability, and global climate change as related to transnational companies.
The Green Bundle
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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package--a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Salvaging Corporate Sustainability - Going Beyond the Business Case
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This critical book presents ways to improve the impact of corporate sustainability programs on the ecological and social systems that we rely upon. Integrating three decades of multidisciplinary empirical and conceptual research undertaken by three leading management scholars in three countries, this book addresses the current state of, and the prospects for, business to help create a truly sustainable society. Providing a balanced perspective, Salvaging Corporate Sustainabilityexpertly charts the path from the promises of corporate sustainability, to where it has gone wrong, and on to where it needs to go from here. The authors conclude by outlining a research agenda for finding a working balance between free market and formal governance that can yield substantive corporate sustainability programs. Overall, this book will challenge readers to take a broader view of how we use the planet's limited resources and the ways in which corporations can work with their stakeholders and the government to address our global sustainability challenges. Offering new directions for uncovering better ways to increase sustainability through business, this book will be core reading for academics and students of business leadership, corporate social responsibility, corporate sustainability, and strategic management. It will also be useful for practitioners who oversee and implement sustainability practices, helping them to conceptualize how to approach their jobs.
Sustainable Marketing : How to Drive Profits with Purpose
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In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Global Logistics and Supply Chain Strategies for The 2020s : Vital Skills for the Next Generation
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Logistics and supply chain management is facing disruptive economic, technological and climate change developments that require new strategies. New technologies such as the Internet-of-Things, digital manufacturing or blockchain are emerging quickly and could provide competitive advantage to those companies that leverage the technologies smartly while managers that do not adopt and embrace change could be left behind. Last but perhaps most important for mankind, sustainability aspects such as low-carbon transportation, closed loop supply chains or socially-responsible supply chain setups will become essential to operate successfully in the future. All these aspects will affect logistics and supply chains as a whole as well as different functional areas such as air cargo, maritime logistics or sourcing/procurement. This book aims to dive into several of these functional topics to highlight the key developments in the next decade predicted by leading global experts in the field. It features contributions and key insights of globally leading scholars and senior industry experts. Their forward-looking perspectives on the anticipated trends are aimed at informing the reader about how logistics and supply chain management will evolve in the next decade and which academic qualities and skills will be required to succeed in the "new normal" environment that will be characterized by volatile and increasingly disrupted business eco-systems. Future scenarios are envisaged to provide both practitioners and students with insights that will help them to adapt and succeed in a fast changing world.
The Logistics and Supply Chain Innovation Handbook
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The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat. Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handbook provides a comprehensive overview of all the major new technologies and business models currently under development and looks at this process of disruption in detail.The Logistics and Supply Chain Innovation Handbook covers many important topics, such as crowd sourcing and shipping, on-demand delivery, autonomous vehicles, automation in the warehouse, electric vehicles and alternative fuels. It provides readers with a straightforward and easy to understand assessment of these innovations and their impact on the industry. Online supporting resources include PowerPoints and sample case studies.
Optimizing Your Supply Chain Performance
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Most companies are continuously trying to reduce their supply chain costs, time to market, and inventory -- This book presents the "how-to's" (and a few "how-NOT-to's"!) for conducting an assessment of a company's supply chain as well as identifying areas for improvement. It covers techniques, tools, and methodologies for evaluating a company's current working methods (current state) versus industry best practices and operational optimization. It identifies performance gaps and suggests planning and implementing improved ways of working (the future and ideal states).The book includes a collection of approximately 40 case-in-point examples of supply-chain Transformation across a wide array of industries including Fortune 1000 companies as well as foreign global leaders. The book provides a detailed guide to assessing and improving a company's strategy and execution-capabilities for:* Inventory management.* Order fulfillment * Sourcing and purchasing. * Manufacturing planning, scheduling, and execution * Overall supply-chain effectiveness * Business continuity planningEssentially, this book provides basic knowledge for assessing and improving the end-to-end supply chain and the case-in-point examples assist in breaking down theories into simple actionable improvement activities. Based on the author's vast experience out in the field, it gives professionals a new perspective and inspires them to seek world-class performance.
Supply Chain Costing and Performance Management
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With the increasing pace of globalization, supply chain professionals find that they have less and less margin for error in their decisions making. Competition is getting more intense, and, unfortunately, CFOs and accountants do not currently provide supply chain managers with the information required to make better decisions. Supply Chain Costing and Performance Management, 2nd Edition, will show you (and the executives you report to) how to understand and apply various enterprise and corporate performance management (EPM/CPM) methods related to costs and profit margins and performance measurements.
This book is a “how-to” guide to assist supply chain managers and employee teams to obtain interenterprise cost information on supply chain processes. It provides techniques for obtaining accurate cost and performance information on the activities performed within your firm and on activities performed by trading partners. The techniques and approaches in this book were developed from supply chain costing practices implemented by leading-edge firms. You will learn how you can gain access to reasonably accurate costs and profit margins involved with suppliers, products, stock keeping units (SKUs), service-lines, channels, and customers. In addition, you will gain insight into the activity costs in end-to-end business processes, including the “drivers” for each type of cost.
Sustainable Assessment in Supply Chain and Infrastructure Management
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In the competitive business environment or public domain, the sustainability assessment in supply chain and infrastructure management are important for any organization. Organizations are currently striving to improve their sustainable strategies through preparedness, response, and recovery because of increasing competitiveness, community, and regulatory pressure. Thus, it is necessary to develop a meaningful and more focused understanding of sustainability in supply chain management and infrastructure management practices. In the context of a supply chain, sustainability implies that companies identify, assess, and manage impacts and risks in all the echelons of the supply chain, considering downstream and upstream activities. Similarly, the sustainable infrastructure management indicates the ability of infrastructure to meet the requirements of the present without sacrificing the ability of future generations to address their needs. The complexities regarding sustainable supply chain and infrastructure management have driven managers and professionals to seek different solutions. This Special Issue aims to provide readers with the most recent research results on the aforementioned subjects. In addition, it offers some solutions and also raises some questions for further research and development toward sustainable supply chain and infrastructure management.
Effective Project Management
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The popular guide to the project management body of knowledge, now fully updated Now in its eighth edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics, with nearly 40,000 copies sold in the last three editions! Well-known expert Robert Wysocki has added four chapters of new content based on instructor feedback, enhancing the coverage of best-of-breed methods and tools for ensuring project management success. With enriched case studies, accompanying exercises and solutions on the companion website, and PowerPoint slides for all figures and tables, the book is ideal for instructors and students as well as active project managers. Serves as a comprehensive guide to project management for both educators and project management professionals Updated to cover the new PMBOK® Sixth Edition Examines traditional, agile, and extreme project management techniques; the Enterprise Project Management Model; and Kanban and Scrumban methodologies Includes a companion website with exercises and solutions and well as PowerPoint slides for all the figures and tables used Written by well-known project management expert Robert Wysocki Effective Project Management, Eighth Edition remains the comprehensive resource for project management practitioners, instructors, and students. (PMBOK is a registered mark of the Project Management Institute, Inc.)
Everyday Project Management
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"Everyday Project Management is a practical guide for anyone new or needing to learn more about project management. Unlike many other books, it does not rely on arcane concepts and terms, and simply tells it like it is." --Todd C. Williams, President of eCameron, Inc., and author of Filling Execution Gaps and Rescue the Problem Project Everyday Project Management provides the direction you need to apply project management's time-tested tools for keeping things on time and under budget. It introduces the wide variety of tasks you will have to tackle, including assembling a team, mapping out a plan, monitoring progress, keeping your team motivated, and using appropriate planning tools, such as project management software or wall charts. In addition, you'll gain a clearer picture of the project manager's role in the conception, planning, execution, control, and completion of a project. Each chapter offers essential bite-sized nuggets of wisdom that will help you succeed, outlining the kinds of challenges you'll encounter, the interpersonal issues that will arise, and ways to stay on time and on budget in pursuit of the desired quality outcome. You'll learn how Gantt charts can keep your project on schedule, how the critical path method can be used to conserve resources, and how to juggle multiple projects, bosses, and reporting structures. Whether you are managing one project or many, this quick and easy guide to the tasks, tools, and skills of project management will carry you from project launch to project completion. Most importantly, you will learn why having a work-life balance is vital to project managers who seek long and prosperous careers.
Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management
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PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and the PMBOK® Guide - Seventh Edition is structured around eight project performance domains. This edition is designed to address practitioners' current and future needs and to help them be more proactive, innovative and nimble in enabling desired project outcomes. This edition of the PMBOK® Guide: Reflects the full range of development approaches (predictive, adaptive, hybrid, etc.); Provides an entire section devoted to tailoring the development approach and processes; Includes an expanded list of models, methods, and artifacts; Focuses on not just delivering project outputs but also enabling outcomes; and Integrates with PMIstandards+(tm) for information and standards application content based on project type, development approach, and industry sector.
How to Manage Projects
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Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a project manager.Brand new for 2019, the latest addition to Kogan Page's bestselling Creating Success series features practical exercises and top tips, and takes you through successfully and confidently managing a project from conception to completion. Essential reading for anyone who wants to manage their own projects well without all the unnecessary jargon, How to Manage Projects makes this vital skill easily accessible with one handy, easy-to-use book.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Managing Workplace Diversity, Equity, and Inclusion
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Managing Workplace Diversity, Equity, and Inclusion bridges the gap between social science theory and research and the practical concerns of those working in diversity, equity, and inclusion by presenting an applied psychological perspective. Using foundational ideas in the field of diversity, equity, and inclusion as well as concepts in the social sciences, this book provides a set of cognitive tools for dealing with situations related to workplace diversity and applies both classic theories and new ideas to topics such as United States employment law, teamwork, gender, race and ethnicity, sexual orientation, and other areas. Each chapter includes engaging scenarios and real-world applications to stimulate learning and help students conceptualize and contextualize diversity in the workplace. Intended for upper-level undergraduates as well as graduate students, this textbook brings together foundational theories with research-based and practical, real-world applications to build a strong understanding of managing diversity, equity, and inclusion in the workplace. Coming soon, this text will have its own companion website, which has been designed to give students and instructors a comprehensive look into Workplace Diversity, Equity, and Inclusion, offering case studies, practical applications, tests, and essay questions.
The Dressmaker of Khair Khana
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For fans of "Three Cups of Tea, The Dressmaker of Khair Khana," written by a former reporter for ABC News, tells the story of a fearless young entrepreneur who brought hope to the lives of dozens of women in war-torn Afghanistan.
The Road to Someplace Better
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The first Black woman Harvard MBA tells the remarkable story of how she achieved the American dream Lillian Lincoln Lambert rose from humble beginnings as a poor farm girl in the segregated South to become the first Black woman to earn an MBA from Harvard Business School and, later, the founder of a $20 million maintenance company with 1,200 employees. In The Road to Someplace Better, she shares an inspiring personal journey that took her from dead-end jobs in New York City and Washington, D.C., to the ivory tower and the world of entrepreneurship. In addition to her own hard work and tenacity, she shows how her love of reading--instilled in her by her mother--spurred her to reach her goals. By sharing her inspiring life story, she helps others see that they, too, have the power to dream big, act bold, and achieve their goals. Charts Lillian Lincoln Lambert's inspiring rise from a poor, rural upbringing in the segregated South to success as a barrier-breaking CEO and entrepreneur Inspiring memoir of a groundbreaking business pioneer who broke down racial, gender, and social barriers to achieve unprecedented success Lillian Lincoln Lambert received Harvard Business School's Alumni Achievement Award in 2003 and has been featured on Good Morning America and in Time, the Washington Post, and Entrepreneur The Road to Someplace Better is a book you'll want to read whether you're interested in business, history, or an unforgettable story of personal triumph against the odds.
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