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Welcome to the Business and Management Studies - New Book Guide at the Parrott Centre Library.
This guide combines new resources for the following programs:
- Business and Business Administration
- Business Sales and Marketing
- Entrepreneurial Studies
- Human Resource Management
- Sports and Entertainment Marketing
Business and Management Studies - New Books
The Rules of Project Risk Management by The Rules of Project Risk Management, 2nd Edition, provides practical experience-based guidance to support the delivery of effective project risk management. While the discipline is recognised as a major contributor to the successful outcome of projects, its implementation is far from straightforward. Successful delivery requires an in-depth understanding of the "ingredients" of effective risk management practices which impact project performance. The book's value is derived from the description of these ingredients in a manner which will support their practical implementation. The author describes a series of guidelines (labelled "rules") to support the practical application of project risk management to positively influence project outcomes. The rules are supported by mini case studies of both successful and unsuccessful projects to bring to life the ramifications of effective and poor risk management respectively, and are assembled under seven headings of environment, external stakeholders, organisation and culture, leadership and governance, internal stakeholders, risk resources and system. This second edition contains a new glossary of terms and an overview of the risk management process to enable those new to the subject to understand the core risk management activities. It also contains six more individual guidelines and ten more case studies to support practitioners, researchers and academics alike to gain an even greater appreciation of the drivers of successful project risk management. Enabling the reader to "get inside" risk management to gain an appreciation of the individual components and "how the engine works", this book is essential reading for project and risk management professionals. While the guidelines are described individually so specific subjects can be examined in detail, they must be considered together, for like a car, specialist carburettors, fuel injection or high-octane fuel on their own do not support improved performance. The guidelines can be considered as the elements that should be taken into account when compiling a risk maturity model to drive incremental improvement in risk management practices.
Call Number: HD69 .P75 C53 2020
Small Actions Big Difference by Despite dire warnings about global warming, carbon emissions by the world's largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U
Call Number: HD75.6.B5145 2020
Omnichannel Retail by FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.
Call Number: HF5429 .M329 2019
The Creative Thinking Handbook by Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
Call Number: HD53 .G75 2019
Everyday Project Management by Everyday Project Management provides the direction you need to apply project management's time-tested tools for keeping things running on time and under budget. It introduces the wide variety of tasks you will have to tackle, such as assembling a team, mapping out a plan, monitoring progress, keeping your team motivated, and using appropriate planning tools such as project management software or wall charts. In addition, you'll gain a clearer picture of the project manager's role in the conception, planning, execution, control, and completion of a project. Each chapter offers essential bite-sized nuggets of wisdom that will help you succeed, outlining the kinds of challenges you'll encounter, the interpersonal issues that will arise, and ways to stay on time and on budget in pursuit of the desired, quality outcome.
Call Number: HD69.P75 D3792 2019
The Big Book of Words That Sell : 1200 words and phrases that every salesperson and marketer should know by This is the language you need to use to make your sales goals, from America's top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's sharing his secrets. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words to Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world's most persuasive words and phrases--and how to leverage them to sell your product.
Call Number: HF 5825 .B569 2019
Purchasing and Supply Chain Management by For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to explaining the basic principles and processes of both purchasing and supply chain management, the book evaluates how to develop strategic and sustainable purchasing and supply chain management. Our key message is that purchasing and supply chain management needs to focus on value creation rather than cost cutting. This requires the development of new purchasing and supply chain models that involve circular supply structures, supply chain transparency and collaboration with new stakeholders in traditional sourcing and supply chain settings. Aimed at students, educators and practitioners the book integrates sustainability into each chapter as a core element of purchasing and supply chain management. This second edition incorporates new examples and case studies from industry throughout, striking a balance between theoretical frameworks and guidelines for implementation in practice.
Call Number: HD38.5 .J6495 2019
Ongoing Crisis Communication by Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
Call Number: HD49 .C664 2019
Why Customers Leave (and How to Win Them Back) by Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us."
Call Number: HF5415.5 A97 2019
Strategic Integrated Marketing Communications by The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. Everything is then pulled together, providing a detailed, practical overview of the strategic planning process, what goes into it, and how it is implemented. Numerous examples and cases are included, along with ¿desktop¿ tools and worksheets for developing and implementing an IMC plan. Thoroughly updated, with special attention throughout to the increasing importance of digital media in marketing communication, new to this edition are: the introduction of a general model of positioning and the important relationship between positioning and brand awareness and brand attitude strategy; a look at the role of the preconscious in message processing; a much expanded look at media and media planning concepts; an expanded and more detailed section on digital media; a section on content marketing.
Call Number: HF5415.123 .P47 2018
Identity Designed by Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Call Number: HF5415.1255 .A37 2019
How to Manage Projects by Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a project manager. Brand new for 2019, the latest addition to Kogan Page's bestselling Creating Success series features practical exercises and top tips, and takes you through successfully and confidently managing a project from conception to completion. Essential reading for anyone who wants to manage their own projects well without all the unnecessary jargon, How to Manage Projects makes this vital skill easily accessible with one handy, easy-to-use book. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Call Number: HD69.P75 F5425 2019
Essentials of business communication Creator by Business communication in the digital age -- The business writing process -- Writing at work -- Business reports and proposals -- Professionalism and speaking skills -- Communicating for employment.
Call Number: HF5718.3 G84 2019
Managing Sport Organizations by Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice, it covers every key topic, issue and concept in contemporary sport management, including: Understanding management and its relationship to sport Strategy Decision making Organizational design Leadership Human resource management Managing change Facility management Sports media and new technologies This new edition contains expanded coverage of current topics such as international sport, ethics, new technologies, and career pathways in sport management. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions, and definitions of key terms and concepts. No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business. Accompanied by additional online resources, this is the perfect foundation for any course in sports management, sports administration or sport business.
Call Number: GV713 .M3618 2019
Human Resources Management Issues, Challenges and Trends by An introduction to human resources : management issues, challenges and trends "now and around the corner" / Ronald R. Sims, Sherie K. Bias -- Globalization and human resource management / Ronald R. Sims -- Organizational drift : why organizations drift off keel and what human resource professionals can do about it / James P. Eicher, William J. Mea -- Watering the organizational landscape : meeting employee needs through HRM flexibility / Alexandra E. MacDougall, Zhanna Bagdasarov, M. Ronald Buckley -- Equal rights for women : not yet / William J. Woska -- Wearables in the workplace : an analysis of ethical issues / James S. Bowman, Jonathan P. West -- A consideration of social media movements on gender-related HR policy / Angela N. Spranger, Brenna Gonsalves -- Attracting and retaining millennials : is servant leadership the answer? / Shannon O. Jackson, Pamela Chandler Lee, Jonathan Shoemaker -- Millennial workers and the employee engagement phenomenon : has the wave crested? / Angela N. Spranger, Sierra Chen -- The unconscious bias : impacting the workplace / Ronda Mariani -- Solving the "quarterback problem" : using psychological assessment to improve selection decisions in professional sports / Kenneth Yusko, Juliet Aiken, Harold Goldstein, Charles Scherbaum, Elliott Larson -- Human resources certification : trends and acceptance in industry / Jonathan Shoemake, Sheri Bias, Sean Gibbons, Henry Adu, Nicole Hawkins.
Call Number: HF5549 .H8736 2019
The Unwritten Rules of Managing Up by "This is a must-read for bosses and subordinates alike, as it exposes our flaws but teaches us how we can work together to achieve our common goals." --Ellen Coulter, President, The Advantage Software Company What do you do when the biggest threat to your project is your boss? It's not that your boss is out to get you. In fact, bosses generally mean well. But clueless leadership from a well-intentioned boss can sometimes cause more damage than a criminal mastermind tying your project to the railroad tracks. The Unwritten Rules of Managing Up provides refreshingly practical and candid insight into the best practices and techniques that project managers have successfully used for decades to manage a wide variety of senior-level stakeholders--ranging from perfectly competent and pleasant to downright dysfunctional and inept. While managing up is an incredibly valuable skill for virtually any type of boss (not just the difficult ones), the book includes recommendations for managing six particularly challenging--and common--types of senior leaders. They are the bombastic Tornado, who takes over meetings without realizing it; the Wishful Thinker, who regularly asks the impossible; the Clueless Chameleon, who can't quite decide what he or she really wants (but still holds you responsible for delivering it); the MIA Boss, who is just not around enough; the Meddlesome Micromanager, who hovers and insists you complete a task his or her way; and the Naked Emperor, who falls in love with his or her own crazy ideas. Brownlee also offers basic techniques to use with any boss, even a great one. This book is not just for professionals seeking to enhance their workplace effectiveness but also for senior leaders interested in addressing their blind spots and coaching others toward a more collaborative, results-focused leadership approach.
Call Number: HF5548.83 .B76 2019
The Non-Obvious Guide to Emotional Intelligence by Today's leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emotional intelligence comes in. In this guide, Aperio founder and CEO Kerry Goyette challenges the conventional wisdom of EQ by breaking down the neuroscience of emotional intelligence and offering a bold and applicable new approach. See how emotional intelligence tactics empower you to leverage the impact of emotion, thrive in competitive environments, and prevent fight or flight responses from hijacking your best intentions. Explore ways to leverage EQ to connect with people, add value, and grow your business. IN THIS BOOK YOU WILL LEARN HOW TO: > Improve your decision-making when it matters most. > Navigate change and better manage disruption. Identify the derailers that may be holding you back. > Trace problems to their roots so they can be solved more easily. > Be agile and thrive in today's chaotic environments. > Shape your company culture to drive loyalty and engagement.
Call Number: BF576 .G6 2019
How to Be an Inclusive Leader by We know why diversity is important, but how do we drive real change at work? Diversity and inclusion expert Jennifer Brown provides a step-by-step guide for the personal and emotional journey we must undertake to create an inclusive workplace where everyone can thrive. Human potential is unleashed when we feel like we belong. That's why inclusive workplaces experience higher engagement, performance, and profits. But the reality is that many people still feel unable to bring their true selves to work. In a world where the talent pool is becoming increasingly diverse, it's more important than ever for leaders to truly understand how to support inclusion. Drawing on years of work with many leading organizations, Jennifer Brown shows what leaders at any level can do to spark real change. She guides readers through the Inclusive Leader Continuum, a set of four developmental stages: unaware, aware, active, and advocate. Brown describes the hallmarks of each stage, the behaviors and mind-sets that inform it, and what readers can do to keep progressing. Whether you're a powerful CEO or a new employee without direct reports, there are actions you can take that can drastically change the day-to-day reality for your colleagues and the trajectory of your organization. Anyone can--and should--be an inclusive leader. Brown lays out simple steps to help you understand your role, boost your self-awareness, take action, and become a better version of yourself in the process. This book will meet you where you are and provide a road map to create a workplace of greater mutual understanding where everyone's talents can shine.
Call Number: HD57.7 .B7656 2019
Advertising Creative by Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes--the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Call Number: HF5823 .A758 2019
Humans as a service : the promise and perils of work in the gig economy by Humans as a Service offers an engaging and critical account of the gig economy. It charts the industry's dramatic growth, explores the diverse platforms that comprise it, and describes how they operate. In scrutinising the competing narratives about 'gig' work, the book demonstrates the importance of language: how claims of 'disruptive innovation' and 'micro-entrepreneurship' often obscure the realities of highly precarious work and the strict algorithmic surveillance and control to which workers are subject. And yet, far from being radically new, the book shows that the gig economy is but the latest (and perhaps most extreme) example of labour market practices that have existed for centuries. Turning to how the law should respond to the on-demand economy, it argues that regulators can and must bring this work within the scope of employment law, adapting existing norms where necessary, in order to protect both customers and workers. Finally, it explores the wider implications of the gig economy for markets and consumers, assessing opportunities and challenges - if this is the future of work, how can it be made sustainable?
Call Number: HD5110 .P73 2019
Optimizing Your Supply Chain Performance by Most companies are continuously trying to reduce their supply chain costs, time to market, and inventory -- This book presents the "how-to's" (and a few "how-NOT-to's"!) for conducting an assessment of a company's supply chain as well as identifying areas for improvement. It covers techniques, tools, and methodologies for evaluating a company's current working methods (current state) versus industry best practices and operational optimization. It identifies performance gaps and suggests planning and implementing improved ways of working (the future and ideal states).The book includes a collection of approximately 40 case-in-point examples of supply-chain Transformation across a wide array of industries including Fortune 1000 companies as well as foreign global leaders. The book provides a detailed guide to assessing and improving a company's strategy and execution-capabilities for:* Inventory management.* Order fulfillment * Sourcing and purchasing. * Manufacturing planning, scheduling, and execution * Overall supply-chain effectiveness * Business continuity planningEssentially, this book provides basic knowledge for assessing and improving the end-to-end supply chain and the case-in-point examples assist in breaking down theories into simple actionable improvement activities. Based on the author's vast experience out in the field, it gives professionals a new perspective and inspires them to seek world-class performance.
Call Number: HD38.5 .K445 2020
Culture Shift by Culture Shift is a practical guide to using behavioral economics to change organizational culture effectively and sustainably, putting culture at the core of running the business. Nowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line--employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health. Too often, too many businesses see culture change as a project with a defined end point--once the project is considered "done," the dominant culture re-emerges and things go back to how they were.Culture Shift guides organizations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. Founded on behavioral economics,Culture Shift recognizes that people do not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them to fall neatly in line--it's about identifying where they are now and how they make decisions, in order to help them form new habits to create a comprehensive, sustainable culture shift. Using her extensive experience, Kirsty Bashforth outlines exactly what it takes to oversee sustainable culture change in an organization, blending practical tips and illustrative stories throughout the book to drive home key points and provide a variety of perspectives and possible outcomes.
Call Number: HD58.8 .B37 2019
Advertising Account Planning I by Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: -Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model -Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads -Illustrates the strategic process that culminates in developing the creative brief -Incorporates interviews from industry professionals to give a sense of the actual job -Includes assignments, discussions and additional readings
Call Number: HF5823 .P374 2020
The Media Handbook by The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. as. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Call Number: HF5826.5 .K38 2019
Junior by There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Call Number: HF5828.4 .K46 2019
Advertising Theory by Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory--and across advertising contexts--both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. nal and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Call Number: HF5821 .A384 2019
Designing Experiences by In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Call Number: HF5415.5 .R677 2019
Cyber Risk Management by Most organizations are undergoing a digital transformation of some sort and are looking to embrace innovative technology, but new ways of doing business inevitably lead to new threats which can cause irreparable financial, operational and reputational damage. In an increasingly punitive regulatory climate, organizations are also under pressure to be more accountable and compliant. Cyber Risk Management clearly explains the importance of implementing a cyber security strategy and provides practical guidance for those responsible for managing threat events, vulnerabilities and controls, including malware, data leakage, insider threat and Denial-of-Service. Examples and use cases including Yahoo, Facebook and TalkTalk, add context throughout and emphasize the importance of communicating security and risk effectively, while implementation review checklists bring together key points at the end of each chapter. Cyber Risk Management analyzes the innate human factors around risk and how they affect cyber awareness and employee training, along with the need to assess the risks posed by third parties. Including an introduction to threat modelling, this book presents a data-centric approach to cyber risk management based on business impact assessments, data classification, data flow modelling and assessing return on investment. It covers pressing developments in artificial intelligence, machine learning, big data and cloud mobility, and includes advice on responding to risks which are applicable for the environment and not just based on media sensationalism.
Call Number: HD30.38 .H63 2019
Account-Based Marketing by Account-Based Marketing is changing the discipline of marketing--Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you'll find it all in this authoritative guide.
Call Number: HF5415.1263 .G66 2019
The Empathy Edge by Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic-and innovative-workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society-it's great for business, and may transform you at a personal level, too.
Call Number: HD58.7 .R67 2019
Principles of Supply Chain Management by Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain activity. You review issues related to both domestic and global supply chains as comprehensive, one-of-a-kind coverage encompasses important processes in operations, purchasing, logistics, as well as process integration. A balanced approach follows the natural flow through the supply chain. Well-organized chapters demonstrate the practical applications of supply chain management in today's workplace with the help of intriguing SCM Profiles and interesting real business examples. Relevant end-of-chapter questions, problems, and new cases help you put what you learn into practice as you sharpen your management skills.
Call Number: HD38.5 .W57 2019
Negotiation Preparation in a Global World by Negotiation Preparation in a Global World guides the reader through a series of issues to consider in building international and intercultural business negotiation skills. It takes the approach of examining failed business negotiations to analyze how improved communication might have led to successful outcomes. Each chapter presents theoretical background related to a communication failure and explores alternative strategies to the situation. This volume is ideal for undergraduate- and graduate-level students studying business, leadership, and organizational development, as well as those new to the global marketplace or interested in learning how to negotiate in the intercultural business arena.
Call Number: HD58.6 .R833 2020
Myths of Branding by A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Call Number: HF5415.1255 .B35 2019
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